NANUSHKA FASHION FILM PITCH
Overview.
‘The Modern Human’
The Budapest based brand has been spotted on the likes of A-List movie stars and street style fashion icons alike. The brand encompasses a unique aesthetic in comparison to many sustainable brands on the market that seems approachable and achievable for all.
The effortlessly feminine and European designs have undoubtedly taken the sustainable fashion industry by storm. Brand founder Sandra Sandor has set out towards designing for ‘the modern human’, an individual who embodies a travellers mindset; the value of functionality but is unafraid to express their own personal style.
The following is a project overview for the Nanushka Women’s F/W ‘21 Fashion Film. Setting out to showcase the new Fall/Winter 2021 Collection through the lens of the modern human on a film medium. It is to be a love letter to the modern woman.
Purpose.
To craft a short film, showcasing the modern femininity and style style the brand is renowned for, using garments from the upcoming Fall/Winter 2021 collection.
Set to be used for commercial advertising across a variety of digital platforms. To be premiered prior to the launch of the collection to generate interest and promotion for the upcoming release on a small variety of streaming platforms like YouTube and the brand’s own website.
Objectives.
Produce a 2-4 minute length fashion film that promotes and displays the garments of the F/W ’21 Collection through six styled outfits, in an organic, artistic and narrative fashion by the 21st of September.
Display six styled looks from the collection on three different models throughout the film.
SOCIAL MEDIA MOCK UPS.
Proposed Budget.
Timeline.
